Performance Marketing Specialist
Opera
- Oslo
- Fast
- Fulltid
- Build & manage user acquisition campaigns across various channels including Google Ads, Apple Search Ads, Facebook & TikTok Ads.
- Analyze & report campaign performance regularly and optimize towards performance KPIs.
- Ideate new concepts and run AB tests to identify potential opportunities for scaling user growth through online channels.
- Creating quality ad content tailored to each market and in-line with brand guidelines
- Monitoring and managing ad spend to ensure campaign spend is allocated efficiently within set budgets.
- Working closely with the creative team & elaborating on creative briefs to ensure all creative assets are up-to-date and are refreshed regularly.
- Collaborating with various marketing & product teams for coordinated campaigns and promoting feature updates.
- Stay informed about industry trends, platform updates, and best practices in performance marketing to drive innovation and results.
- Previous experience in Performance marketing or quantitative marketing roles.
- Experience with Advertising platforms (Google Ads, Facebook Ads, etc) and measurement & analytical tools (such as Google Analytics, AppsFlyer, Looker etc.)
- Strong understanding of performance marketing, branding and copywriting.
- Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
- A good understanding of international markets - Exhibit a high degree of creativity to support the ideation of marketing campaigns that appeal to users in various countries (German, Polish, American, Brazilian, Nigerian etc.)
- Ability to work with spreadsheets/numbers to analyze ad performance, identify trends and ability to create well-structured and understandable reports.
- Efficient time management and critical thinking skills.
- Fluency in English is a must (able to write and speak fluently and idiomatically).
- Experience with app campaigns is not required, but is a benefit to have.